Addly vs MBC Bundles: Product Bundles on Shopify

MBC Bundles groups products into Shopify bundles. Addly adds quantity breaks, mix and match, offers from real orders, and the same tools on every plan.

Addly app icon on the left and the MBC Bundles app icon on the right

Key takeaways

  • MBC Bundles groups SKUs into an offer the shopper can buy as a set.
  • Addly groups products and also runs quantity breaks, build-a-box and add-ons.
  • A group can be proposed from purchase history, or you can pick every product yourself.

MBC Bundles is a product-bundle app. You group SKUs, you price the group, you put it on the store. Addly still does that group. It also answers the two requests that show up the week after a bundle app goes live: can they build their own, and can three of the same one cost less.

A fixed kit is a merchandising decision. A starter set, a gift box, a device plus the thing it needs. It should not require a second app the moment the decision changes.

Kits rot when the only edit is a new fixed group

MBC sits in the "bundle these products" category. The merchant knows the kit. The app's job is to sell that kit as one decision. That is a strong job when the kit is truly fixed.

Kits change. A summer kit and a winter kit are two bundles. A shopper who wants the kit without one item needs mix and match. A shopper who wants three of the hero needs a quantity break. One catalogue often has all three, sometimes on the same collection.

Addly keeps the fixed group and the variations.

Product bundles and frequently bought together. Groups drawn from purchase history, plus bundles you specify. On a two-week-old store, history is a poor guide, so you pick the kit. The suggestions become useful after orders exist. Mix and match and build-a-box when the kit should be flexible. Quantity breaks and volume discounts, including per variant. Add-ons for the optional extra that should not force a new bundle.

Live preview, analytics, 13 languages, Shopify Markets. Shopify's own discounts. All of that on every plan: free under 15 orders, then $9.99, $24.99 and $49.99. In-cart presentation with Addy. Rated 4.9 from 111 reviews, Built for Shopify.

Addly and MBC Bundles

FeatureAddlyMBC Bundles
Top price$49.99, with every offer on every plan$159.99 on the top plan
Small storesFree under 15 orders a month, full feature setDevelopment stores, then $15.99 and $59.99 before the top plan
Volume priceA different break per variantQuantity breaks and volume discount
How pairs are chosenFrom your order historyNot included
Shopper-built setsMix and match with nested conditions, on every planMix and match and a bundle builder
Languages13 out of the boxShopify Markets
Before it goes liveLive preview on your themeNot included
Which offer to keepClick-through, conversion and revenue per offerNot included

Install for the kit you have, and the kit you will have

Use Addly when the bundle is a kit today and might be a ladder or a box next quarter. MBC's idea, a clear group of products, is the right starting offer. Addly is the home for it when you expect the offer to change shape.

Frequently bought together is the tight version of a kit. The bundles guide covers the looser ones.

Frequently asked questions

Can Addly create a product bundle like MBC?

Yes. Addly builds product bundles and frequently bought together sets, using your choices or purchase history.

What if shoppers should build the bundle themselves?

Use mix and match or build-a-box. They choose the contents on the product page, and the discount is a Shopify discount.

Does Addly work with almost no orders yet?

Yes. Under 15 orders a month the plan is free and still includes every feature. With little history, you pick the bundle until there are orders to read.

Ninety9 Team

We build 5 conversion apps used by Shopify merchants in Bulgaria and beyond. Everything we write here comes out of what we see in real store data.

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