Key takeaways
- MBC Bundles groups SKUs into an offer the shopper can buy as a set.
- Addly groups products and also runs quantity breaks, build-a-box and add-ons.
- A group can be proposed from purchase history, or you can pick every product yourself.
MBC Bundles is a product-bundle app. You group SKUs, you price the group, you put it on the store. Addly still does that group. It also answers the two requests that show up the week after a bundle app goes live: can they build their own, and can three of the same one cost less.
A fixed kit is a merchandising decision. A starter set, a gift box, a device plus the thing it needs. It should not require a second app the moment the decision changes.
Kits rot when the only edit is a new fixed group
MBC sits in the "bundle these products" category. The merchant knows the kit. The app's job is to sell that kit as one decision. That is a strong job when the kit is truly fixed.
Kits change. A summer kit and a winter kit are two bundles. A shopper who wants the kit without one item needs mix and match. A shopper who wants three of the hero needs a quantity break. One catalogue often has all three, sometimes on the same collection.
Addly keeps the fixed group and the variations.
Product bundles and frequently bought together. Groups drawn from purchase history, plus bundles you specify. On a two-week-old store, history is a poor guide, so you pick the kit. The suggestions become useful after orders exist. Mix and match and build-a-box when the kit should be flexible. Quantity breaks and volume discounts, including per variant. Add-ons for the optional extra that should not force a new bundle.
Live preview, analytics, 13 languages, Shopify Markets. Shopify's own discounts. All of that on every plan: free under 15 orders, then $9.99, $24.99 and $49.99. In-cart presentation with Addy. Rated 4.9 from 111 reviews, Built for Shopify.
Addly and MBC Bundles
| Feature | Addly | MBC Bundles |
|---|---|---|
| Top price | $49.99, with every offer on every plan | $159.99 on the top plan |
| Small stores | Free under 15 orders a month, full feature set | Development stores, then $15.99 and $59.99 before the top plan |
| Volume price | A different break per variant | Quantity breaks and volume discount |
| How pairs are chosen | From your order history | Not included |
| Shopper-built sets | Mix and match with nested conditions, on every plan | Mix and match and a bundle builder |
| Languages | 13 out of the box | Shopify Markets |
| Before it goes live | Live preview on your theme | Not included |
| Which offer to keep | Click-through, conversion and revenue per offer | Not included |
Install for the kit you have, and the kit you will have
Use Addly when the bundle is a kit today and might be a ladder or a box next quarter. MBC's idea, a clear group of products, is the right starting offer. Addly is the home for it when you expect the offer to change shape.
Frequently bought together is the tight version of a kit. The bundles guide covers the looser ones.
Frequently asked questions
Can Addly create a product bundle like MBC?
Yes. Addly builds product bundles and frequently bought together sets, using your choices or purchase history.
What if shoppers should build the bundle themselves?
Use mix and match or build-a-box. They choose the contents on the product page, and the discount is a Shopify discount.
Does Addly work with almost no orders yet?
Yes. Under 15 orders a month the plan is free and still includes every feature. With little history, you pick the bundle until there are orders to read.



