20 Shopify Upsell Examples You Can Set Up Today

Twenty Shopify upsell examples you can set up on the product page, in the cart and before checkout. Patterns to copy, with prices to check against your own orders.

Product page set, cart complement and a threshold gift

Key takeaways

  • These twenty are offer patterns you can publish this week. The prices are worked examples, not a named store's results.
  • Put the set and the quantity break on the product page with Addly. Put one complement in the cart with Addy.
  • Ask once before checkout with Monet. A threshold gift is Goalify, not a fifth popup.
  • Two of these, aimed at the product you already sell, beat all twenty running at once.

These are twenty upsells you can set up today, written as patterns. The prices below are worked examples, not a named store's results. If a number is not from your orders, it does not belong on the offer.

Two surfaces do most of the work. The product page sells the set. The cart sells one more thing. A popup is a third ask, and only if the first two did not already make it.

On the product page

Addly owns these. The price is a Shopify discount, so the page and checkout match.

#ExampleWhy it is the one to copy
1A fixed kit: device, case, cableOne price, one decision, three SKUs you already stock
2A pair taken from real orders, cleanser and moisturiserThe second item comes from what people bought, not from a hunch
3A quantity break on the hero SKUThe second and third unit are the whole upsell
4Mix and match, three for a set priceChoice stays. The discount is still one rule
5A paid add-on under the buy buttonA pouch, a sample, engraving. Optional and visible
6The refill pouch next to the bottleSame product, lower price per use, still a choice
7Good, better, best as three setsOne selected. Not seven cards
8The quantity break on the variant they pickedThe size in the cart is the size that is discounted

In the cart

Addy shows one of these. One click, no reload.

#ExampleWhy it is the one to copy
9The case for the item just addedCompletes the product they already chose
10A second unit at the quantity priceThe break they skipped on the page, asked once
11Gift wrap as a line they addA fee with a yes, not a fee that appears
12Shipping protection, off until they tick itOptional. Pre-ticked is a dark pattern
13One product that crosses the free-shipping lineThe bar named the gap. The offer fills it
14A delivery date under the linesNot an upsell. It stops the bounce that kills the upsell

Before they pay, and as a goal

Monet asks at add to cart, when checkout starts, or on exit. One product. Goalify is the goal on the bar.

#ExampleWhere
15A travel size after they add the full sizeAdd to cart, Monet
16The matching shade as checkout startsMonet, then stop
17The cheaper format when they move to leaveExit, once
18Free shipping, then 10% off, then a giftGoalify, three thresholds, one bar
19A gift that adds itself when the cart qualifiesGoalify. The bar warned them
20The add-on they removed, offered onceExit or the cart. Not both

Do not run 15 and 9 as the same SKU. Do not run 13 and a popup that also tries to close the shipping gap. One gap, one offer.

A recommendation after they have paid belongs on the edit screen in Reviso, if they came back to change the order. It does not replace 1 through 14.

Six of them, built with numbers

These are setups. The prices are examples so the arithmetic is visible. Use your cost.

1. The kit. Device $80, case $18, cable $12. Sold separately that is $110. A set at $99 is $11 off, about 10%. If the three cost you $48 landed, the set still has $51 before ads and the label. Show one price under the buy button. Addly creates that as a Shopify discount, so the page and checkout match. A widget price checkout ignores is not a kit.

3. The quantity break. One jar $28, two $48, three $66. The second jar is $20, the third is $18. Put the tiers on the product page, on the variant they selected. A break that applies to a size they did not pick is a surprise at checkout. The margin check is the same worksheet as any other product discount. Two product discounts on that jar, the break plus a sitewide sale, are usually one cut too many. That is in discount stacking.

9. The case in the cart. They added the device. Addy shows the case once, one click, no reload. If the product page already sold the kit, the drawer does not sell the case again.

13. The shipping closer. The bar says $16 to go. One product they have a reason to want costs $18. Offer that product, not a grid. If you have no honest $18 add, change the threshold. Do not invent a cheap add-on to force the bar to complete.

18. Three goals. Free shipping at $75, 10% off at $100, a pouch at $120. One bar, in order. Goalify reveals the next goal when the current one completes, and it can add the pouch when the cart qualifies. Publishing all three sentences at once, with no progress, is a poster. The sequence is the offer.

19. The gift. The pouch costs you $2.10. It appears at $0 when the cart crosses $120, and it leaves if the cart drops back. The bar said it was coming. A gift that appears for the first time on the order status page feels like a mistake, even when the price is zero.

How to choose the two you will actually run

Pull the last ninety days of orders. For the hero product, list the other SKUs that show up in the same order. The pair with a real count is example 2. The hero's own quantity break is example 3, if a second unit is something people can use. Those two are the product page.

Then look at carts that stalled under the shipping threshold. If one SKU would have closed the gap often, that is example 13, and it lives in the drawer. If the stalled carts have nothing sensible to add, the threshold is wrong. Fix the number before you design an upsell to paper over it. The method is in how to set free shipping over $X.

Leave the popup for a gap the page and the drawer are not already covering. Monet asks at add to cart, at checkout, or on exit. One product. If example 9 and example 15 are the same SKU, delete 15.

Live this weekHolds
A set or a pair on the heroAddly
One complement, or the item that closes shippingAddy
A goal the bar can explainGoalify
One ask, if the first two did not already make itMonet
A recommendation if they come back to editReviso

What to count after a week

You do not need a published benchmark. From your own orders, count:

  • Orders that contain the set, versus orders of the hero alone.
  • Drawer adds of the complement that are still in the order at payment.
  • Carts that crossed the threshold after the closer was shown.
  • Popups closed with no add. A high close rate means the moment or the product is wrong.

Stop at two offers if those counts are still noisy. Twenty live offers is how the same shopper sees the case three times and trusts the price less.

Variant matters on the break and on the pair. A two-pack price that applies to a size they did not select will look like a stacking error at checkout. Set the break on the variant in the cart. Addly can do that. A pair that ignores the shade they picked will recommend the wrong bottle. Pin the shade when the campaign is about one shade. Use purchase patterns when any shade is a fair suggestion.

Install Addly for the product page. The cart version of this list is in in-cart upsells that convert.

Frequently asked questions

Are these from specific Shopify stores?

They are setups, not a store tour. The prices are examples so you can check margin before you publish. Copy the pattern, then check it against your own orders.

Which example should I ship first?

The pair or the quantity break on the product you already sell most, in Addly. Then one cart complement in Addy. Stop there for a week.

Can I run a popup and a cart upsell for the same item?

You can. You should not. The shopper sees the same product twice and trusts the price less.

Where do free gifts fit?

As a goal on the bar, added when the cart qualifies. Goalify. Not as a surprise line with no remaining amount.

What about an upsell after they pay?

That is a new order, or an edit-screen recommendation in Reviso. It is not a substitute for the offer they should have seen before checkout.

How do I know a pair is real?

Count orders in the last ninety days that contain both products. If that pair is rare, it is a hunch. Put a hunch on a campaign, not on every product page.

How many of the twenty should be live?

Two. The product-page offer and one cart offer. Add a popup only if those two are not already asking for the same item.

Ninety9 Team

We build 5 conversion apps used by Shopify merchants in Bulgaria and beyond. Everything we write here comes out of what we see in real store data.

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