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The Shopify order value playbook

Everything we learn building conversion apps for Shopify merchants — cart design, bundle maths, shipping thresholds, popup timing and post-purchase experience. No fluff, no recycled listicles.

Editorial illustration for The One-Offer Popup Rule for Shopify Upsells
Bundles & Upsells Monet

The One-Offer Popup Rule for Shopify Upsells

Why a popup should sell a single thing, how to choose that thing from the cart, and what happens to conversion when you add a second product to the overlay.

1 min read
Editorial illustration for Cart Goals for Shopify Subscription Products
Shipping & Fulfilment Goalify

Cart Goals for Shopify Subscription Products

How to run a free-shipping or free-gift progress bar when the cart contains subscribing items, prepaid plans, or a mix of one-time and recurring SKUs.

1 min read
Editorial illustration for When Not to Offer Free Shipping on Shopify
Shipping & Fulfilment Goalify

When Not to Offer Free Shipping on Shopify

The stores, categories and order profiles where a free shipping threshold destroys margin, and what to run instead of "free over $X".

1 min read
Editorial illustration for Cross-Sell vs Upsell on the Shopify Product Page
Bundles & Upsells Addly

Cross-Sell vs Upsell on the Shopify Product Page

The difference between selling more and selling up, which one belongs next to the buy box, and why mixing them in one widget makes both worse.

1 min read
Editorial illustration for Where to Place Bundles on a Shopify Product Page
Bundles & Upsells Addly

Where to Place Bundles on a Shopify Product Page

Above the fold, in the buy box, or below the description — the three placements for a bundle offer and the one that consistently gets the add.

1 min read
Editorial illustration for How to Run a Different Cart for Every Shopify Market
Cart & Checkout Addy

How to Run a Different Cart for Every Shopify Market

Free shipping thresholds, delivery promises and offers that make sense in one country are wrong in another. A practical guide to per-market cart personalisation on Shopify.

5 min read
Editorial illustration for How to Reduce Ecommerce Returns Before They Start
Retention & Post-Purchase Reviso

How to Reduce Ecommerce Returns Before They Start

Most returns are decided before the parcel ships. A breakdown of return causes, which are preventable at which stage, and why the pre-dispatch window is the cheapest place to intervene.

5 min read

Put the theory to work

Every tactic in these articles is something our apps do out of the box. Free plans, no theme edits, live in minutes.

Every app installs from the Shopify App Store. No theme code, no developer needed.