Category

CRO & Analytics on Shopify

Shopify conversion rate optimisation: product page audits, health scores, A/B testing and the numbers behind every store decision.

Conversion rate optimisation on Shopify starts with the product page, because that is where the sale is stopped or made. These guides explain how to audit a product page like a shopper, read a CRO health score, prioritise fixes and measure the result — including how to use the free CRO Audit for Shopify stores.

How Ninety9 scores the CRO Audit for Shopify stores — a rubric, not a conversion forecast
CRO & Analytics

How We Score the CRO Audit for Shopify Stores

How Ninety9 scores the CRO Audit: a public product-page rubric applied the same way every time — not a conversion forecast or a law.

4 min read
Choosing between a DIY Shopify store review and an agency
CRO & Analytics

DIY Shopify Store Review vs Paying an Agency

Do the public product-page review yourself. Hire an agency for positioning, research, and build — not to discover that add-to-cart is missing.

3 min read
How to review a Shopify store starting with a live product page
CRO & Analytics

Review My Shopify Store — What to Check First

When you type “review my Shopify store,” you usually want a product-page diagnosis, not a 40-row SEO deck. Start with add-to-cart, then AOV, then apps.

7 min read
Review a Shopify product page before spending on ads
CRO & Analytics

Review Your Shopify Store Before You Spend on Ads

Review your Shopify store before paid traffic. A dead add-to-cart or a thin basket will burn the budget. Run a product-page audit on the SKU in the ad.

3 min read
Niche-specific Shopify store review for apparel, beauty and DTC
CRO & Analytics

Shopify Store Review for Apparel, Beauty and DTC

How a Shopify store review changes by niche — size charts for apparel, routine stacks for beauty, landing SKUs for DTC ads — without a fake 40-row rubric.

3 min read
Difference between a Shopify store review and a CRO programme
CRO & Analytics

Shopify Store Review vs a Full CRO Programme

A Shopify store review is a ranked punch list on a live PDP. A CRO programme is tests, analytics, and weeks. Do not buy the programme to get the list.

3 min read
Scope of a proper Shopify store review
CRO & Analytics

What a Shopify Store Review Should Include

A real Shopify store review covers buy-path, honesty, AOV, and stack hygiene on a live PDP — and names what it cannot see, including checkout and admin.

3 min read
Free Shopify product page CRO audit from Ninety9
CRO & Analytics

A Free Product Page Audit for Shopify Stores

Run a free CRO audit on any Shopify product page. Paste a URL and get a health score, ranked fixes, a badge and a PDF — no admin.

5 min read
FAQ

CRO & Analytics: common questions

What is a good conversion rate for a Shopify store?

It varies widely by price point, traffic source and category, so compare against your own baseline rather than a global average. Segment by device and channel; a mobile paid-social rate is not comparable to returning desktop search traffic.

What should a Shopify CRO audit check first?

Whether a shopper can actually buy: a visible add-to-cart, a clear price, selectable variants and accurate stock. Only after those pass does it make sense to look at basket-growing offers, reviews and delivery expectations.

How often should I audit my product pages?

After every theme change, app install or major campaign, and at least quarterly. A free public audit takes about a minute, so run it whenever something on the page moves.

Put the theory to work

Every tactic in these articles is something our apps do out of the box. Free plans, no theme edits, live in minutes.

Every app installs from the Shopify App Store. No theme code, no developer needed.