
How to Set a Free Shipping Threshold That Increases Profit, Not Just AOV
The percentile method for choosing a threshold, the margin check that stops it losing money, and why per-country thresholds beat one global number.
Free shipping thresholds, delivery promises and post-purchase logistics.

The percentile method for choosing a threshold, the margin check that stops it losing money, and why per-country thresholds beat one global number.

How to run a free-shipping or free-gift progress bar when the cart contains subscribing items, prepaid plans, or a mix of one-time and recurring SKUs.

Why a progress bar outperforms a static shipping policy, the exact copy patterns that convert, where to place it, and how to handle the moment the goal is met.

The stores, categories and order profiles where a free shipping threshold destroys margin, and what to run instead of "free over $X".

Cart drawer, product page, header, or all three — the placements that increase average order value and the ones that just add clutter.

Why "Free shipping over $70" underperforms "You're $14 away", and the three lines that belong on a Shopify progress bar.

How to add gift wrapping as a progress-bar goal without competing with free shipping, and the copy that makes it feel like a treat instead of a fee.

How to pick a gift with real perceived value and low landed cost, where to set the threshold, and the operational traps that turn a good GWP into a support queue.

The four BOGO variants, the margin floor each one requires, why BOGO free is usually the wrong choice, and the categories where it genuinely outperforms a discount.

One free shipping threshold captures one behaviour change. Here is how to build a three-tier reward ladder that keeps working across your whole order distribution.
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