Category

Shipping & Fulfilment on Shopify

Free shipping thresholds, progress bars, delivery date promises and fulfilment tactics that increase Shopify order value and trust.

Shipping is where most Shopify orders are won or lost. A free-shipping threshold set just above your average order value, shown as a progress bar in the cart, is the most reliable AOV lift available. These guides cover how to set the threshold, write the bar copy, promise delivery dates and decide when free shipping is the wrong offer.

Editorial illustration for Cart Goals for Shopify Subscription Products
Shipping & Fulfilment Goalify

Cart Goals for Shopify Subscription Products

How to run a free-shipping or free-gift cart goal when Shopify carts contain subscriptions, prepaid plans or a mix of one-time and recurring items.

6 min read
Editorial illustration for When Not to Offer Free Shipping on Shopify
Shipping & Fulfilment Goalify

When Not to Offer Free Shipping on Shopify

Skip a Shopify free shipping threshold when parcel cost eats the lift in AOV. Use paid rates, collection-level free shipping, or a gift goal instead.

4 min read
FAQ

Shipping & Fulfilment: common questions

Where should I set my free shipping threshold on Shopify?

Slightly above your current average order value — typically 15–30% higher — so most shoppers can reach it with one extra item. Check that the added margin covers the shipping cost you absorb, then adjust after two weeks of data.

How do I show a free shipping progress bar on Shopify?

Use a cart goal or free-shipping bar app that works as a theme app extension, then enable it in Online Store → Themes → Customize → App embeds. Place it at the top of the cart drawer so it updates every time the cart changes.

Should every Shopify store offer free shipping?

No. Heavy or low-margin products, single-SKU stores and international-heavy shops often do better with flat rates or a free gift threshold instead. Model the margin first; the guides here show the maths.

Put the theory to work

Every tactic in these articles is something our apps do out of the box. Free plans, no theme edits, live in minutes.

Every app installs from the Shopify App Store. No theme code, no developer needed.